Which of the following is a profitability measure?
A. Total liabilities ÷ Total stockholders' equity
B. Cost of goods sold ÷ Average inventory
C. Net income ÷ Revenues
D. Total assets ÷ Total stockholders' equity
Answer: C
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________ refers to the means by which firms attempt to inform, persuade, and remind consumers — directly or indirectly — about the products and brands they sell
A) Human resource development B) Marketing communications C) Financial management D) Operations management E) Planning
In the context of individual influences on consumer buying decisions, personal characteristics are generally stable over the course of one's life
Indicate whether the statement is true or false a. True b. False
Sst = ssr + ________
Fill in the blanks with correct word
Blackwater Adventures has a bond issue outstanding that matures in sixteen years. The bonds pay interest semi-annually. Currently, the bonds are quoted at 103 percent of face value and carry a 9 percent coupon. The firm's tax rate is 34 percent
What is the firm's after-tax cost of debt? A) 5.19 percent B) 5.71 percent C) 7.86 percent D) 8.65 percent E) 11.41 percent