Marketers classify innovations into three categories based on their degree of newness. Explain these categories, identifying the role the consumer has in each
What will be an ideal response?
1. A continuous innovation is a modification of an existing product. The consumer does not have to learn anything to use a continuous innovation. 2. A dynamically continuous innovation is a pronounced modification to an existing product that requires the consumer to engage in a modest amount of learning or a change in behavior to use. 3 . A discontinuous innovation creates major changes in the way we live. To use a discontinuous innovation, consumers must engage in a great amount of learning because no similar product has ever been on the market.
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Identify how a company might evaluate whether or not to support the United Way, a program that collects donations and distributes them to a wide range of charities.
What will be an ideal response?
All but one of the following are variables that affect the communication process. Which one does not affect the communication process?
A. Nature of the message B. Genders of those communicating C. Backgrounds of sender and receiver D. Relationship between sender and receiver
The Antitrust Enforcement Assistance Act of 1994 gave the U.S. Department of Justice authority to negotiate "mutual assistance" agreements with foreign antitrust enforcers
Indicate whether the statement is true or false
When is a trial balance usually prepared?
A) after each entry is journalized B) before the financial statements are prepared C) after the financial statements are prepared D) at the beginning of an accounting period