In _____ group, the aim is to discover what people think about an issue or product
A) a problem-solving
B) a nominal
C) an educational
D) a focus
Answer: D
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As an opponent for a policy proposition, which of the following questions should
you NOT ask yourself in establishing your strategy of opposition? (a) What is the advocate's burden of proof and has she met it? (b) Has the advocate implied one or more values that she asks the audience to accept without explaining the value(s)? (c) Has the advocate used the "traditional" need-plan-advantage structure for developing the proposition? (d) Does the advocate's reason for change contain assumptions that are unwarranted because she has not offered adequate proof and reasoning for these assumptions?
Adopting key marketing concepts can help PR in all of the following ways, EXCEPT
a. Can help practitioners position an organization or issue favorably withinthe community b. Can help practitioners identify their priority audiences c. Can help practitioners to become more effective communicators d. Can help practitioners affect the attitudes and behaviors of targetaudiences
A training proposal discusses the deficiency of some type within the organization
Indicate whether the statement is true or false.
Denis has decided to use triangulation in his study about the effectiveness of his business' new advertising campaign. What does this tell you about the research he will do? a. He will use both qualitative and quantitative methods in his evaluation. b. He will do an aesthetic analysis of the advertisements based on the appealof triangles
c. He will rely exclusively on quantitative methods for his evaluation. d. He will rely exclusively on qualitative methods for his evaluation.