At the entrance of a hockey arena, there is a big yellow sign that states, "This arena is not responsible for pucks that might fly into the crowd." This is an example of a(n):
a. noncompete agreement.
b. contract of adhesion.
c. unconscionable contract.
d. exculpatory clause.
d
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A broad market definition differs from a narrow market definition in that a broad market definition ________
A) includes the articulated needs of customers B) includes all potential substitute products C) results in unfulfilled market potential D) enables managers to define their markets on the basis of the customers they currently serve E) limits managers' perceptions and strategies
The role of the Board of Directors of a new venture is to primarily protect the interests of ________________.
a. Shareholders b. Customers c. Investors d. Founders
A company's income before interest expense and income taxes is $375,000 and its interest expense is $105,000. Its times interest earned ratio is:
A. 2.29 B. 0.28 C. 3.57 D. 1.00 E. 3.29
From a marketing perspective, product quality primarily depends on
A. the customer's specific requirements and needs. B. the price of a product. C. the features of products offered by competitors. D. a product working as it is supposed to work. E. quality control procedures used during manufacturing.