The idea for "Prices & Profit," an app that businesses can use to control their revenue, profits, and payrolls, is protected by
a. copyright law.
b. patent law.
c. trademark law.
d. trade secrets law.
D
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Which of the following consumers creates the most ideal form of buzz marketing for Guess jeans?
A) Vanessa truly likes Guess jeans and tells others about how nice they are. B) Trinity likes Guess jeans, which allowed Guess' marketers to sponsor her to tell others about the brand. C) Guess has created a blog about Guess jeans and invites consumers to participate and offer their opinions, good and bad. D) Guess has one of its employees pose as a customer on her personal blog telling others about how great the jeans are.
The law of negligence holds our behavior up to a(n) ________ standard of conduct.
A. objective B. criminal C. strict liability D. subjective
________ is a method to adjust for nonresponse by assigning the characteristic of interest to the nonrespondents based on the similarity of the variables available for both nonrespondents and respondents
A) Weighting B) Trend analysis C) Subjective estimates D) Imputation
Describe the five pricing objectives
What will be an ideal response?