When sending out boilerplate emails, moving advocacy publics into action, best practice in such
emails is to include:
a) An "opt out" message at the bottom of the email message
b) A "copy my address book" button so supporters can forward the message to everyone in their
address book
c) A "delete" button if the receiver does not feel like reading the email or participating
d) An automatic sign up link to receive newsletters and updates from the organization
A
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