Integrated Marketing Communication is making a strong comeback in corporations for all of the following reasons, EXCEPT:
a. PR is seen as a major component of the marketing mix.
b. Effective communication means managing a brand
c. Managing a brand requires only marketing and advertising
d. PR lends credibility to marketing messages
c
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What was one of the major impacts of World War I on the advertising industry??
a. ?it outlawed many forms of advertising propaganda that had been popular before the war b. ?it ended government regulation of advertising content c. ?it created a special provision where the government could commandeer advertising agencies to aid war efforts during times of national distress d. advertising turned from promoting consumption of goods to getting citizens involved in the war effort by buying war bonds?
Plaintiffs rarely win intrusion cases because
a. the information published is usually newsworthy. b. actual malice is a required element in most cases. c. usually there is no reasonable expectation of privacy. d. the information was not false and offensive.
Pretoria Spheres is trying to foster an organizational culture in which employees would be able to have different beliefs from others, would not have any fear of being ridiculed for their behavior, and would always receive fair treatment
Which personality trait is Pretoria Spheres trying to instill in the employees? a) Respect for self and other b) Nonjudgmental attitudes c) Ability to tolerate ambiguity d) Flexibility
Which of the following statements is true about the book The Presentation of Self in Everyday Life, written by sociologist Erving Goffman, University of California, Berkeley?
A) In the book, he warned that the impression of reality fostered by a performance is a delicate, fragile thing that can be shattered by minor mishaps. B) In the book, he described social interaction as a dramaturgical performance C) In the book, he claimed that people are all involved in a constant negotiation with others to publicly define their identities and the nature of the situation. D) All of the answers are correct