Which if the following is NOT cited as a critical element to a campaign’s success?

a. research
b. evaluation and reporting
c. measurable objectives
d. campaign accountability


d. campaign accountability

Communication & Mass Media

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Persons in low-context cultures, in general, prefer ______.

a. direct communication about the conflict b. indirect communication about the conflict c. self-face communication about the conflict d. other-face communication about the conflict

Communication & Mass Media

Penn State officials failed to reveal what they knew about the child sex abuse scandal as quickly as they should, and the school's greatest loss was

A) football bowl game revenues B) the death of Coach Joe Paterno two months after the scandal was revealed C) the public relations and legal costs of $23.5 million D) its once pristine reputation E) the National Collegiate Athletic Association fine of $60 million

Communication & Mass Media

____________________ negotiates a compromise in which each dialectical need is met to an extent but neither is full satisfied

Fill in the blank(s) with correct word

Communication & Mass Media

Deception has several basic elements. Which of the following is NOT among them?

A. The receiver must believe the information is true. B. The sender must intend to create a false belief in the receiver. C. The information must be transmitted knowingly. D. The sender must believe the information is false.

Communication & Mass Media