What questions would typically be asked during a market opportunity analysis (MOA)?
What will be an ideal response?
Questions would typically be: (1 ) Can the benefits involved in the opportunity be articulated convincingly to a defined target market(s)? (2 ) Can the target market(s) be located and reached with cost-effective media and trade channels? (3 ) Does the company possess or have access to the critical capabilities and resources needed to deliver the customer benefits? (4 ) Can the company deliver the benefits better than any actual or potential competitors? and (5 ) Will the financial rate of return meet or exceed the company's required threshold for investment?
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New customers will be hard to find, once a market reaches ________
A) the rapid growth stage B) the early growth stage C) its lowest market potential D) its tipping point E) saturation
Order getters typically participate in creative selling, social selling, and relationship building
Indicate whether the statement is true or false
Engaging in self-leadership strategies to learn optimism can have direct bearing on success in life areas such as:
a. work and school b. work and sports c. work, school, and sports d. school and sports
Describe the internal business perspective of the balanced scorecard and provide an example of a critical success factor for this perspective