What is the role of media that public relations practitioners need to understand?
What will be an ideal response?
Media employees, particularly those who gather news, are part of the media that have become fragmented, omnipresent, on duty 24/7. They tend to be reporters who are more than ever online, aggressive, opinionated, and even prone to insert themselves in the news they cover. Because they feel the competition from all other media representatives, even consumer journalists, they have no qualms about using anonymous news sources. They, indeed, enjoy being the "devil's advocate," stoking fires even where there may not be sparks. Yet, they have, under the First Amendment, all the rights that come with "freedom of the press." More often than public relations professionals might like, reporters in this "new media picture" often may forget their responsibilities under the First Amendment. This makes handling the media even more of a challenge than it was just a decade ago.
You might also like to view...
Preparing a budget should be the sole task of the most important department in an organization.
Answer the following statement true (T) or false (F)
Action taken by private citizens may constitute state action if the state has significantly encouraged the challenged private action
Indicate whether the statement is true or false
Kris, age 17, who looks 18 or older, makes a contract to buy a car from Maisie, an adult. Maisie finds out Kris's age. Maisie may avoid the contract even if Kris did not misrepresent her age
Indicate whether the statement is true or false
Non-resident firms selling tangible goods to in-state residents can use P.L. 86-272 to avoid having income tax nexus in a state.
Answer the following statement true (T) or false (F)