Which message execution style involves presenting survey data indicating that a brand is better than other brands?

A) scientific evidence
B) testimonial evidence
C) endorsement
D) technical expertise
E) slice of life


A

Business

You might also like to view...

Contribution margin per unit is calculated as selling price per unit less fixed costs per unit

Indicate whether the statement is true or false

Business

Sivret Corporation uses a job-order costing system with a single plantwide predetermined overhead rate based on machine-hours. The company based its predetermined overhead rate for the current year on the following data:Total machine-hours80,000Total fixed manufacturing overhead cost$ 624,000Variable manufacturing overhead per machine-hour$ 3.10 Recently, Job M598 was completed with the following characteristics:Number of units in the job60Total machine-hours300Direct materials$ 645Direct labor cost$ 9,000The unit product cost for Job M598 is closest to:

A. $160.75 B. $215.25 C. $65.25 D. $43.05

Business

Oval Inc. just paid a dividend equal to $1.50 per share on its common stock, and it expects this dividend to grow by 4 percent per year indefinitely. The firm plans to issue common stock, which has a $16 per share market price, to raise funds to support operations. Oval's investment bankers estimate that the flotation costs for new issues of common stock will be equal to 8 percent of the issue (market) price. What is Oval's cost of new common equity, re?

A. 14.60% B. 13.38% C. 10.60% D. 8.76% E. 18.55%

Business

________ is a form of credit that does not require any security to protect the payment of the debt.

A. Mortgage B. Secured credit C. Unsecured credit D. Equity

Business