U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign. Which of the following questions should be addressed before the others?
A. What are the message objectives of U-Frame-It?
B. How does U-Frame-It's competition advertise?
C. What type of appeal will work best for U-Frame-It's products?
D. What percentage of the budget should be for U-Frame-It radio ads?
E. Which type of media is most appropriate for U-Frame-It ads?
Answer: A
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Answer the following statement true (T) or false (F)
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A. validity B. specificity C. acceptability D. feasibility
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