L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is an example of _____.
A. catalog marketing
B. telemarketing
C. home shopping
D. direct-response marketing
E. mail retailing
Answer: D
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Which of the following activities related to payroll is not an effective control plan?
a. Paychecks should be drawn on an imprest payroll bank account. b. Approve imprest clearing check. c. Approve attendance time data and job time data. d. After their preparation, paychecks should be delivered directly to the employees' supervisors for distribution to the employees.
A careful analysis of customer behavior leads to a better understanding of what kind of channel structure is necessary to satisfy the different segments
Indicate whether the statement is true or false
What law prohibits mergers that are anti-competitive?
a. Sherman Act b. Clayton Act c. Robinson-Patman Act d. Radmon Act
Competitors cannot agree on prices for their products without violating the law
Indicate whether the statement is true or false