A small computer retailer makes every effort to satisfy customer needs both before and after the sale. However, this retailer regards social problems as being beyond the scope of his business. This firm's management has recognized
A. some degree of social responsibility in its commitment to customers.
B. the existence of social responsibilities but having failed to do anything about them.
C. ethical obligations to customers but not social responsibilities.
D. social responsibility as the domain of big business.
Answer: C
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Relationship marketing refers to
A. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace. B. exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party. C. the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits. D. the belief that it is easier and less expensive to find new customers than to retain old ones. E. the selection and the assignment of a firm's personnel for a specific product or product line to a group of current or prospective customers.
The New Graduates' Workforce Readiness study found that many employers were dissatisfied with the communication skills of their college-graduate employees. Which of the following is one of the deficiencies specifically cited in this study?
A) Following company policies B) Leadership C) Work ethic D) Business planning E) Marketing skills
What is the correct order of the following events in the accounting process? I. Financial statements are prepared. II. Adjusting entries are recorded. III. Nominal accounts are closed
a. I, II, III b. II, I, III c. III, II, I d. II, III, I
Write a functional resume if
A) You have made steady progress in one ?eld. B) You want to change professions. C) You plan to enter the profession in which you received college training. D) You are a traditional job applicant.