When persuaders attempting to bring about a change in policy have the ________ , they need to begin by demonstrating a strong need for altering the status quo

a. statistical evidence
b. visualization
c. burden of proof
d. audience needs


c

Communication & Mass Media

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The superintendent of schools is asked to give a speech of introduction at an education seminar. One thing she should do is to

a. avoid trying to promote the speaker's credibility. b. talk in a very casual and informal manner. c. cover the substance of the topic the speaker will discuss. d. connect the speaker, the topic, and the audience.

Communication & Mass Media

Although we are generally attracted to those who are similar to us, if an extroverted person is attracted to someone who is introverted, this demonstrates the ___________ pattern

Fill in the blank(s) with correct word.

Communication & Mass Media

Motion picture language is: 

A. the vocabulary used to describe shots on a movie set.  B. communication with the viewer through the visual and sonic elements of movies.  C. the type of language that is used to describe movies, such as in film and television reviews.  D. the type of description used to introduce movies, whether on posters or short summaries. 

Communication & Mass Media

Which one of the following is a true statement?

a. Early research focused on speech content before delivery. b. We can speak faster than we can process what we hear. c. The typical person has average skills interpreting nonverbal turn taking cues. d. Spontaneous speech is very fragmented and disfluent.

Communication & Mass Media