The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as
A. economic responsibility.
B. social responsibility.
C. cause-related marketing.
D. ethical marketing.
E. corporate benevolence.
Answer: C
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Communicators in ______ cultures tend to value silence as a way of controlling the communication interaction.
A. high-power distance B. individualist C. low uncertainty avoidance D. collectivist
A factor that affects willingness to spend is general economic conditions.
Answer the following statement true (T) or false (F)
All of the following are remedies available under CISG except: A) money Damages
B) reformation. C) avoidance of the Contract. D) specific Performance.
The assumption that "we are all the same," otherwise known as the "melting pot myth," is known as
A. pluralism. B. homogeneity. C. ethnocentrism. D. racism. E. multiculturalism.