Which of the following is true of the impact that social media has on the consumer decision process?
A. Social media limits consumers' exposure to a wide range of reference groups.
B. Marketing managers do not need to monitor the use of social media by opinion leaders.
C. Consumer adoption of the web and social media has had no significant effect on the consumer decision process.
D. Marketing managers have direct control over social media influences.
E. Social media amplifies the voices of opinion leaders.
Answer: E
You might also like to view...
A credit balance in the account Allowance to Adjust Long-Term Investments to Market is disclosed in the financial statements as a
a. contra account in the stockholders' equity section of the balance sheet. b. contra account to Long-Term Investments. c. note to the financial statements. d. liability.
The alignment of an organization's strategy with all the perspectives of the balanced scorecard results in performance objectives that benefit all stakeholders
Indicate whether the statement is true or false
For much of the 20th century, new car prices rose at an annual rate of 5.73%. Given a beginning new car price of $600, how long did it take for the average new car price to rise to $16,950? Please round to the nearest year
A) 40 years B) 60 years C) 70 years D) 100 years
A __________ strategy is one in which the system periodically runs its own password cracker to find guessable passwords
A. user education C. proactive password checking B. reactive password checking D. computer-generated password