One of the challenges of using humor in television commercials is

a. Humor can build credibility for a spokesperson and not the brand
b. Humor usually works better in print than online
c. You could have a good joke and not sell anything
d. Humor is universally enjoyed but hard to use with niche audiences


c. You could have a good joke and not sell anything

Communication & Mass Media

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Apply the jurisdiction test to the following scenario: Two Connecticut newspapers were investigating conditions of confinement at a Virginia prison. The story was relevant in Connecticut because some of the overflow prison population in Connecticut was being transferred to a Virginia facility. Articles that included content critical of the Virginia prison and its management appeared in the newspaper in both its print and online editions. The Virginia prison warden sued in federal court in Virginia, claiming that the online content was seen in Virginia and had defamed him there. How would the court decide if Virginia has jurisdiction?

What will be an ideal response?

Communication & Mass Media

Being a perfectionist has no effect on communication anxiety

Indicate whether the statement is true or false

Communication & Mass Media

Ads that have balance are:

a. Asymmetrical b. Symmetrical c. Symmetrical or asymmetrical d. None of the choices

Communication & Mass Media

"To persuade my audience not to text and drive," is an example of a(n) ____________________

Fill in the blank(s) with correct word

Communication & Mass Media