A speech designed to prompt the audience to think about an issue that they had previously ignored has the purpose of __________.

A. creating a positive feeling
B. agenda setting
C. inducing a specific action
D. strengthening commitment


Answer: B

Communication & Mass Media

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Close relationships satisfy interpersonal needs. The three most central needs are ______.

A. security, food, and self-actualization B. attractiveness, sense of humor, and a good personality C. affection, social inclusion, and behavioral control D. attachment, behavioral interdependence, and challenge

Communication & Mass Media

The content with the best online growth potential is

a. emergent content such as sports and live events. b. lotteries. c. games. d. home shopping.

Communication & Mass Media

Thomas knows that his audience members are aware of the tax referendum and he wants his speech to help them understand why it is important for the community schools. What is the purpose of his persuasive strategy?

A. take action B. weaken commitment C. conversion D. strengthen commitment

Communication & Mass Media

One of the most essential reasons for learning about the importance of culture in interpersonal communication is ___________

a. the rise of the 24/7 news cycle b. vast and increasing demographic changes throughout the United States c. the current status of the U.S. as a unified “melting pot” culture d. the prevalence of Internet dating sites

Communication & Mass Media