Information provided by a single firm on household demographics, consumer purchases, television viewing behavior, and responses to promotions is called ____ data.
A. single-source
B. census
C. consumer demographic
D. multi-point
E. single-point
Answer: A
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The retained earnings of a corporation is ________.
A) internally generated equity that is earned by profitable operations that is not distributed to stockholders B) externally generated equity that is contributed by shareholders C) externally generated equity that is acquired from banks and other creditors D) internally generated equity that is received from employee stock purchases
Desiree is in charge of measuring a print ad's success. She assembles a group of consumers, shows the print ad to them and asks if they remember seeing the ad. Desiree is conducting a(n)
A. frequency test. B. benchmark test. C. recognition test. D. reach test. E. unaided recall test.
In a goal programming model, two different goals must have two different priorities
a. True b. False
Which of the following creates requirements from "as-is" process documents?
A) document analysis B) nominal group technique C) interface analysis D) focus group