Jeff wants to buy a smart phone, but he doesn’t know much about technology and is too busy to read or research different brands. According to ELM, Jeff will most likely be persuaded by ______.
A. an assimilation effect
B. behavior intention
C. peripherally routed messages
D. the latitude of acceptance
C. peripherally routed messages
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According to Communication Orientation Motivation (COM) techniques, in performance orientation, the speaker views the audience as____________.
a. good listeners b. hypercritical judges c. inferior to the speaker’s topic d. not worthy of hearing the speech
If Company XYZ produces a magazine solely for its employees, that publication is a
A) general-interest magazine. B) sponsored magazine.. C) pulp magazine. D) targeted-subscriber magazine. .
__________is the process of media narrowing focus to audience niches
Fill in the blank with correct word
What is the purpose of the working outline?
What will be an ideal response?