Rommel does not accept the wholesale mediated messages cultural industries disseminate. Rather, he interprets these messages based on his culture and attitude. In essence, Rommel blends the mediated messages with his own culture

Rommel is employing
which of the following:
a. integration
b. hybridity
c. culture appropriation
d. cultural imperialism


b___

Communication & Mass Media

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Groupthink is NOT beneficial to a group

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is not a weakness of the uses-and-gratifications theory?

a. It does not provide useful insight into the adoption of new media. b. It cannot easily address the presence or absence of effects. c. It is too oriented toward the micro level. d. Reliance on functional analysis can create an orientation toward the statusquo.

Communication & Mass Media

Mukesh wants to overcome his fear of heights, so every week he forces himself to go out on the observation deck of his office building. He is practicing the technique of

A. acceptance. B. positivity. C. visualization. D. desensitization.

Communication & Mass Media

Lottie is introducing her speech on sexual assault. She informs her audience, “Four out of five rapes are committed by someone known to the victim.” Which method of introduction is Lottie using?

A) Refer to historical events. B) Use quotations. C) Provide startling facts or statistics. D) Use illustrations or anecdotes.

Communication & Mass Media