When beginning discussions about corporate social responsibility, PR professionals often need to first counsel upper management on the benefits of relationship-building programs, and why they need to be aligned with ______.
a. corporate and stakeholder values
b. employee expectations
c. managerial bonuses
d. human relations policy
a. corporate and stakeholder values
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Which of the following audio bites should a reporter cut as being of little value to a story?
A. a person tearfully recounting what he or she lost in a fire B. a meandering attempt by a politician to avoid answering a question C. a sports star’s joyous celebration speech after a major win D. a city council member’s angry argument against budget cuts
If a features story writer is writing the first few lines of a story and giving the reader some information of substance while doing so, then which part of the feature story is the writer writing?
a) Lead b) Engine c) Body d) Snapper
When someone who is a recognized authority in a specialized area states his/her opinion, this is considered as
a. expert testimony. b. lay testimony. c. a literary quotation. d. individual opinion.
_____ is defined as the evaluation we make about our personal worthiness based on our self-concept.
a. Self-esteem b. Self-monitoring c. Self-advocacy d. Self-effacing