Unlike affluent upper-class consumers, working-class or middle-class consumers are more likely to be salaried executives or self-employed professionals with at least an undergraduate degree.

Answer the following statement true (T) or false (F)


False

Affluent upper-class consumers are more likely to be salaried executives or self-employed professionals with at least an undergraduate degree. In contrast, working-class or middle-class consumers are more likely to be hourly service workers or blue-collar employees with only a high school education. In fact, educational attainment seems to be the most reliable indicator of a person’s social and economic status. See 6-6: Cultural Influences on Consumer Buying Decisions.

Business

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