According to the five-step model of the marketing process, a company should ________ before designing a customer-driven marketing strategy
A) determine how to deliver superior value to customers
B) build profitable relationships with customers
C) use customer relationship management to create full partnerships with key customers
D) understand the marketplace and customer needs and wants
E) construct an integrated marketing program
D
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The Widner Company manufactures two products: Stainless Serving Spoons and Stainless Serving Forks. The costs and revenues are as follows: Spoons ForksSales price$150 $88 Variable cost per unit 80 42 Total demand for Spoons is 14,000 units and for Forks is 9,000 units. Machine time is a scarce resource. During the year, 54,000 machine hours are available. Spoons require 5 machine hours per unit, while Forks require 3 machine hours per unit.How many units of Spoons and Forks should Widner produce? SpoonsForksA.14,0000B.8,3074,154C.10,8000D.5,4009,000
A. Option A B. Option B C. Option C D. Option D
Ethical relativism implies that
A. Standards of what is ethically right and ethically wrong as applied to business behavior are determined solely by whatever business norms prevail in a particular company's home country and are applicable to its operations in all other countries. B. There are important occasions when local cultural norms and morality and the circumstances of the situation determine whether certain behaviors are right or wrong, for there are no absolutes when it comes to business ethics. C. Concepts of ethically right and ethically wrong are relative across countries and cultures but are universal within countries or cultures. D. Concepts of right and wrong as applied to business situations are always a function of each company's own set of values, beliefs, and ethical convictions (as stated in the company's code of ethical conduct). E. Individuals and businesses have a basic right to "moral free space" and it is inappropriate to specify ethically permissible and ethically impermissible actions and behaviors.
Ethics can be defined as a set of standards of acceptable conduct.
Answer the following statement true (T) or false (F)
If a negotiable order instrument is transferred to another party without an indorsement, the instrument has been: A) assigned
B)negotiated.? C)obtained by fraud, and is therefore invalid.? D)obtained by fraud, but may be ratified.