Terrence, a PR professional, is asked to find out how many people have been exposed to a message. What are these numbers called?
a) Media impressions
b) Media awareness
c) Media strategies
d) Media resources
a
Communication & Mass Media
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What approach to managing communication anxiety focuses on tensing and relaxing various muscle groups?
a. cognitive restructuring b. calisthenics c. selective relaxation d. visualization
Communication & Mass Media
The publication date for a book can usually be located on the
A. copyright page. B. credits page. C. back cover. D. title page.
Communication & Mass Media
Benefits that listeners gain over a period of time after agreeing to a speaker's actuating proposal are called _________________ incentives
Fill in the blank(s) with correct word
Communication & Mass Media
"Jonathan has an excellent point," is an example of which of the following:
A. disconfirming language B. rhetorical sensitivity C. jargon D. confirming language
Communication & Mass Media