Terrence, a PR professional, is asked to find out how many people have been exposed to a message. What are these numbers called?

a) Media impressions
b) Media awareness
c) Media strategies
d) Media resources


a

Communication & Mass Media

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What approach to managing communication anxiety focuses on tensing and relaxing various muscle groups?

a. cognitive restructuring b. calisthenics c. selective relaxation d. visualization

Communication & Mass Media

The publication date for a book can usually be located on the

A. copyright page. B. credits page. C. back cover. D. title page.

Communication & Mass Media

Benefits that listeners gain over a period of time after agreeing to a speaker's actuating proposal are called _________________ incentives

Fill in the blank(s) with correct word

Communication & Mass Media

"Jonathan has an excellent point," is an example of which of the following:

A. disconfirming language B. rhetorical sensitivity C. jargon D. confirming language

Communication & Mass Media