Vice Presidential nominee, Sandy Smith, has been selected to give the University's convocation address at graduation. You live in a town where the Panther brand of car was formerly made, but they just moved their operations overseas
The Vice Presidential nominee arrives in a Panther. What has the speaker overlooked about the audience?
A. demographics
B. psychographics
C. rhetorographics
D. political affiliation
A
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Which method is used to calculate the exact number of hours spent on a project and is considered the only sound way that a public relations firm can intelligently determine a fee?
a) Basic hourly fee b) Retainer fee c) Fixed project fee d) PRServe fee
The Spanish words, "tu" and "usted," both mean "you," but reflect
a. different levels of respect and formality. b. individualist cultural values. c. racist language. d. static evaluation. e. abstract concepts.
The best disc jockey for the midday daypart on a hit music station should be (best choice according to your textbook)
a. talkative and relating b. teen-oriented and up-tempo c. warm and friendly d. very laid back and nontalkative e. a screamer
What is the biggest concern associated with distributing handouts during a speech?
A. They enhance the message. B. They are a visual reminder. C. They create a distraction. D. They can be copied.