Companies can effectively market to teens by:
a. making products that are complex to use.
b. distributing products online rather than in stores.
c. using radio as the primary promotional tool.
d. using interactive contests and voting challenges.
ANSWER: d
It is important to engage teens with interactive contests and voting challenges, and to empower the teen audience with the opportunity to help develop new ideas, commercials, and brand names. Companies have set up online communities with the sole purpose of getting feedback and ideas from teens.
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Hidden agendas create supportive atmospheres
Indicate whether the statement is true or false.