When an ethnographer maintains relationships with several informants to ensure that her interpretations "ring true" for different individuals, she is doing what?
a. triangulation
b. saturation
c. external validity
d. cooling down
Answer a
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_________ is one of the advantages of using a public relations firm where the firm can analyze a client's needs or problems from a new perspective
a) Objectivity b) Credibility c) Reliability d) Flexibility
Audience analysis and adaptation are critical to generating
attention and interest in a presentation. Indicate whether the statement is true or false
Which of the following is not a specific purpose statement for a speech to inform?
A) to inform the audience on the arguments for and against hormone therapy B) to inform the audience on the benefits of holistic health and fitness C) to inform the audience on the need to reform the Internal Revenue Service D) to inform the audience on e-commerce pitfalls that can affect inexperienced Internet users
According to Aristotle, __________ is one of the three paths through which ideas were made persuasive for an audience
A) ethos B) imitatio C) eunoia D) phronesis