As a firm moves from the sales era to the marketing department era, it is likely to
A. place less emphasis on earning a profit and more emphasis on what customers will buy.
B. have marketing people who develop long range plans-sometimes 5 or more years ahead.
C. be more concerned with its ability to produce enough to meet demand.
D. begin to integrate all the firm's marketing activities.
E. adopt a more narrow view of marketing.
Answer: D
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