Forward-looking marketing metrics are particularly important because ________

A) they focus on the past performance of a company
B) they are leading indicators of a business's future performance
C) they include both customer metrics and competitiveness metrics
D) they allow a business to measure the revenue per customer
E) they are more advanced product-market metrics for companies that are dealing with pricing issues


B

Business

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Which of the following statements is true about direct material purchases?

a. Their frequency of purchasing transactions is relatively low. b. Their purchasing predictability is relatively low. c. Their numbers of stakeholders are large. d. Their buyer has less power and control.

Business

Which of the following is correct about the World Trade Organization (WTO)?

A) Only a few nations have a representative on the WTO dispute settlement body. B) The WTO adopted a judicial-based dispute resolution system to replace the politically oriented system in place previously. C) China has not been admitted to the WTO. D) Parties to a dispute have a veto power over any decision reached by the WTO. E) The WTO was created in the 1940s.

Business

On January 4, Year 1, Barber Company purchased 11,500 shares of Convell Company for $138,000 plus a broker's fee of $3600. Convell Company has a total of 57,500 shares of common stock outstanding and it is presumed the Barber Company will have a significant influence over Convell. During each of the next two years, Convell declared and paid cash dividends of $0.75 per share, and its net income was $111,000 and $106,000 for Year 1 and Year 2, respectively. The January 12, Year 3, entry to record Barber's sale of 6900 shares of Convell Company stock, which represents 60% of Barber's total investment, for $93,150 cash should be:

A. Debit Cash $93,150; credit Gain on Sale of Investment $8190; credit Equity Method Investments $84,960. B. Debit Cash $93,150; debit Loss on Sale of Investment $48,450; credit Equity Method Investments $141,600. C. Debit Cash $93,150; credit Gain on Sale of Investment $17,250; credit Equity Method Investments $75,900. D. Debit Cash $93,150; debit Loss on Sale of Investment $7500; credit Equity Method Investments $100,650. E. Debit Cash $93,150; debit Loss on Sale of Investment $17,250; credit Equity Method Investments $110,400.

Business

A homeowner's personal inventory will help you maximize your insurance claims in case of loss

Indicate whether this statement is true or false.

Business