What is the final element the marketing manager should implement in promotional strategy?
A. establish measures of results
B. prepare promotion budget
C. select the promotion mix
D. develop the message
E. identify targets for promotion
Answer: A
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Which of the following statements is true of negligence?
A) Negligence can result from the willful wrongdoing of a party. B) If a business attempts to warn its customers about potential hazards, it cannot be considered negligent. C) Proximate cause exists if both the plaintiff and the type of injury incurred by the plaintiff are foreseeable. D) A party can bring an action in negligence seeking only nominal damages.
Consider the location of four distribution centers, A, B, C, and D, with the following location coordinates and shipping requirements per week
Location Coordinates Tons A (0, 100 ) 2 B (200, 300 ) 1 C (500, 600 ) 3 D (100, 200 ) 4 Management is considering locating a new plant at the site of one of the four distribution centers. What is the load-distance score if the plant is located at distribution center A? (Use rectilinear distance.) A) less than or equal to 4500 B) greater than 4500 but less than or equal to 5000 C) greater than 5000 but less than or equal to 5500 D) greater than 5500
Suggs, Inc, owns and operates Parkland Mall. It has leased a food court space to One Potato Two, a fast food franchise that sells baked potatoes. One Potato Two insists on a clause that prohibits Suggs from leasing another food court space to Great Steak and Potato and Spuds, its two competitors in the business. The clause is: A) Valid and enforceable
B) Void because it is anticompetitive. C) Void because Suggs did not suggest it. D) Voidable at Suggs' option.
Digital magazine ad revenues were expected to ________ in 2015
A) remain stable B) more than double C) grow over 20% D) continue to decrease