M.L. Manufacturers Inc is an American clothes manufacturing firm that sells women's fashion apparel under the brand name DressChic
After extensive market research, the firm introduces a line of children's clothes under the brand name Mischief and a line of affordable work wear for women under the brand name DressSmart. In this example, M.L. Manufacturers Inc uses which of the following strategies?
A) a vertical brand-line extension strategy
B) a horizontal brand-line extension strategy
C) a new product-market brand extension strategy
D) a cobranding strategy
E) a product bundling strategy
B
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Discuss briefly why customers value brands
What will be an ideal response?
A $10,000, 5% bond issue was sold at face value and later redeemed at 98% of face value. The corporation would have a
a. loss of $9,800; b. gain of $9,800; c. loss of $200; d. gain of $200; e. loss of $10,000
Identify the correct guideline for composing the experience section of a résumé
A) Always write in complete sentences. B) Choose general words. C) Avoid quantifying accomplishments until you can explain them in the interview. D) Start each bulleted job responsibility with an action verb.
Ellizon Fiber Optics, a publicly traded firm, has approximately 1200 shareholders and $32 million in assets. Given the specifications of the company, the Securities and Exchange Commission (SEC) mandates Ellizon Fiber Optics to:
A. pay commissions to the accredited investors. B. undertake insider trading to make profit in business. C. list its stocks in over-the-counter market as it can no longer be listed in NASDAQ. D. file quarterly and annual financial reports with the SEC.