The advertising response function helps marketers:
A. create ads that will be noticed by consumers each time the ad runs
B. use their advertising budgets wisely
C. calculate the break-even points for each product being advertised
D. determine the reach and frequency of specific media
E. select an executional appeal appropriate to the product being advertised
Answer: B
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For an offer to sell goods to be a firm offer, it must have been made orally, the offeror must be a nonmerchant, and it must contain some indication that it will not be revoked.
Answer the following statement true (T) or false (F)
Bonkowski Corporation makes one product and has provided the following information to help prepare the master budget for the next four months of operations: Budgeted selling price per unit$97Budgeted unit sales (all on credit): January 10,000February 12,000March 13,300April 15,200? Raw materials requirement per unit of output 4poundsRaw materials cost$1.00per poundDirect labor requirement per unit of output 2.5direct labor-hoursDirect labor wage rate$23.00per direct labor-hourPredetermined overhead rate (all variable)$9.00per direct labor-hourVariable selling and administrative expense$3.10per unit soldFixed selling and administrative expense$70,000per month?Credit sales are collected: 30% in the month of the sale 70% in the following month?Raw materials
purchases are paid: 30% in the month of purchase 70% in the following month?The ending finished goods inventory should equal 30% of the following month's sales. The ending raw materials inventory should equal 10% of the following month's raw materials production needs.?The estimated finished goods inventory balance at the end of February is closest to: A. $89,775 B. $335,160 C. $281,295 D. $245,385
The human fulfillment model of work believes that work is the primary means for developing human potential.
Answer the following statement true (T) or false (F)
What are two personal influences on consumers' buying behavior?
What will be an ideal response?