Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.
What will be an ideal response?
Consumer attitudes toward a company and its products greatly influence success or failure of the firm's marketing strategy. When consumers have strong, negative attitudes toward one or more aspects of a firm's marketing practices, they may not only stop using its products but also urge relatives and friends to do likewise. Because attitudes play an important part in determining consumer behavior, marketers should regularly measure consumer attitudes toward prices, package designs, brand names, advertisements, salespeople, repair services, store locations, features of existing or proposed products, and social responsibility efforts. When marketers determine that a significant number of consumers have negative attitudes toward an aspect of a marketing mix, they may try to change those attitudes. This task is generally lengthy, expensive, and difficult and can require extensive promotional efforts. To alter responses so that more consumers purchase a certain brand, a firm might launch an information-focused campaign to change the cognitive component of a consumer's attitude, or a persuasive (emotional) campaign to influence the affective component. Distributing free samples might help change the behavioral component.
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Chloroplasts are to ________ as ________ are to aerobic respiration.
A. stroma; cristae B. photosynthesis; mitochondria C. protein synthesis; lysosomes D. thylakoid membranes; matrix
The measurement of deferred tax liabilities and assets under international accounting standards requires the use of
a. current-year tax rates; use of future-years' tax rates even though enacted is prohibited. b. currently-enacted tax rates for future years.. c. currently-enacted tax rates for future years and future tax rates that have been announced by the government but have not yet been formally enacted into law d. tax rates in effect when the temporary difference originated.
Gabe Corporation, an accrual-basis taxpayer that uses the calendar year as its tax year, sells CPE (continuing professional education) courses under contracts ranging from three months to two years. Assume that Gabe Corporation sold three contracts on July 1, 2019: one for six months costing $300; one for one year costing $500; and one for two years costing $800.Required: What is the minimum amount of income that must be recognized in 2019 and 2020?
What will be an ideal response?
Which one of the following is not categorized as a long-term assets?
A) Intangibles B) Property, plant, and equipment C) Inventory D) Patents