Which of the following is a difference betweenbusiness-to-consumer (B2C) e-commerceand business-to-business (B2B) e-commerce?
A. In B2C e-commerce, the number of customers in the target market is very large, whereas in B2B e-commerce, the number of customers in the target market isoften limited to a few major business customers.
B. In B2C e-commerce, the size of a typical individual transaction is very large, whereas in B2B e-commerce, the size of a typical individual transaction is relatively small.
C. In B2C e-commerce, customers usually do careful multiple research before making a purchase, whereas in B2B e-commerce, purchases are mostly based on impulse.
D. In B2C e-commerce, buyers and sellers often develop close and long-lasting relationships, whereas in B2B e-commerce, firms seldom develop a close working relationship with individual customers.
Answer: A
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