The decision maker—although not certain—is aware of the chances, or probabilities, of the various states of nature occurring. This statement relates to which of the following scenarios?
a. decision under certainty
b. decision under uncertainty
c. decision under state of nature
d. decision under risk
d. decision under risk
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Which of the following statements best describes the state of the marketing research industry in the 1950s?
A) There was "no sense of industry." B) Marketing research was needed for survival. C) There were quite large "behemoths" that operated around the globe with revenues in excess of $1 billion. D) The industry was composed of many small, privately owned firms that didn't report their revenues. E) both A and D
Direct selling involves _____
a. personal contact with consumers in their homes and a consumer's ordering via mail, phone, fax, or computer b. nonpersonal media and a consumer's ordering via mail, phone, fax, or computer c. personal contact with consumers in their homes and phone solicitations initiated by a retailer d. nonpersonal media and phone solicitations initiated by a retailer
Alexander supervises three workers who repair watches in the jewelry department. He bases his performance appraisal of the workers on the number of watches each employee repairs each week. It appears that Alexander is basing his appraisal on ________.
A. traits B. behaviors C. results D. incidents E. None of the above
To avoid groupthink, a leader should
A. assign the role of critical evaluator to one member of the team. B. favor his or her personal opinions and preferences. C. finalize all the decisions in the first meeting. D. set up outside evaluators to work on the same policy question.