According to Porter (1990) the most important competitive force in the global economy is ___________?
a. The capacity for market share
b. The capacity for financial growth
c. The capacity for innovation
d. The capacity to globalize
c. The capacity for innovation
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Which of the following is used in the sales journal to indicate that summary totals have been posted to the general ledger?
a. a check mark; b. an account number; c. SJ; d. X; e. GJ.
Time Inc. has published a new magazine, All You, which is distributed only in Walmart stores. Who is the ultimate consumer for this magazine?
A. the salesperson for Time Inc. who sold the magazine to Walmart B. the person who browses the magazine in the store but does not buy it C. the person who stocks the magazine rack at Walmart D. the person who buys the magazine to read at home E. All people, from the writer, to the seller, to the reader at home, are the ultimate consumers.
Which of the following statements about marketing is TRUE?
A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is not needed in an Internet-fueled environment. E) It is seldom used by nonprofit organizations.
Which one of the following has the most affect on the reliability of financial statements?
a. The size of the client b. The industry of the client c. The client's internal control structure. d. The client's trend of earnings.