People's diverse interests and backgrounds divide them into numerous groups with distinct needs and wants, a condition most accurately described as ________
A) market aggregation
B) market positioning
C) economic aggregation
D) disintermediation
E) market fragmentation
E
You might also like to view...
The two techniques that are considered most useful for generating new-product ideas are customer-generation and competitive imitation.
Answer the following statement true (T) or false (F)
________ is insurance that provides permanent insurance coverage as whole life does; however the policyholder, not the insurance company, takes on the investment risk
A) Variable life insurance B) Universal life insurance C) Convertible life insurance D) None of the above
Stella deposits $4500 in a savings account at a bank that offers interest of 4.7% on such accounts. What is the value of the money in her savings account in one year's time?
A) $4298 B) $212 C) $4712 D) $6597
Nicholas owned stock that decreased in value by $20,000 during the year, but he did not sell the stock. He earned $45,000 salary, but received only $34,000 because $11,000 in taxes were withheld. Nicholas saved $10,000 of his salary and used the remainder for personal living expenses. Nicholas's economic income for the year exceeded his gross income for tax purposes
a. True b. False Indicate whether the statement is true or false