Answer the following statement(s) true (T) or false (F)
1. It is appropriate to measure objectives at any point during the implementation phase
through the conclusion of the public relations campaign.
2. Often the costliest part of a campaign is the money spent on paid advertising.
3. Consumer targeting can focus on very specific interest such as an interest in
technology and social media.
4. The “Wake Up and Smell the Bacon” campaign resulted in a 2700 percent lift in
online bacon conversations.
5. Oscar Mayer have found that supplementing TV advertising with online promotion is
key to its future marketing efforts.
1. true
2. false
3. true
4. true
5. false
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When considering gender differences in communication, swearing,
profanity, expression of hostility and hypercorrection would be examples of A. substantive differences. B. hybrid differences. C. structural differences. D. facilitation differences. E. functional differences.
In which type of cultures are we expected to confront a friend, partner, or supervisor assertively?
A) feminine cultures B) high-context cultures C) high-power-distance cultures D) low-power-distance cultures
In the communicative organization, misunderstandings are expected and considered normal
Indicate whether this statement is true or false.
You should ____ before using any files that you have downloaded from the Internet
A) read the copyright information B) conduct research interviews C) edit the files D) None of the answers is correct.