Hailey is concerned about the effectiveness of Magnum, Inc.'s promotional messages and is seeking an approach with immediate feedback. Hailey is most likely to achieve this through
A. television advertising.
B. newspaper advertising.
C. public relations.
D. sales promotion.
E. personal selling.
Answer: E
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Why do most firms consider test marketing essential for new products?
a. The high price of failure simply prohibits the widespread introduction of new products without testing. b. The speed, safeness, and reliability of test marketing is higher than that of simulated market testing. c. The ability of test marketing to evaluate consumer preference for a new product prior to developing a prototype increases its importance. d. The decision to test a product sets several tasks in motion, such as ordering product materials, starting production, building inventories, and advertising to potential customers.
Prior to closing, Syracuse Company's accounting records showed the following balances:Retained earnings$16,800 Service revenue 21,750 Interest revenue 1,800 Salaries expense 12,300 Operating expense 3,450 Interest expense 900 Dividends 2,700 After closing, what is the balance of the Retained Earnings account?
A. $23,700 B. $21,000 C. $26,400 D. $16,800
The authors argue that financial inefficiency caused by influential insiders may prove to be an increasingly troublesome barrier to international finance
Indicate whether the statement is true or false.
The control plan tickler file of payments due, is directed primarily at which of the following control goals?
A. update completeness B. input validity C. input accuracy D. input completeness