After defining and selecting a target market, retailers must develop the six Ps of the retailing mix to successfully meet the needs of the chosen target market. What are the six Ps of the retailing mix?
What will be an ideal response?
The six Ps of the retailing mix are:
| · | Product |
| · | Place |
| · | Promotion |
| · | Price |
| · | Personnel |
| · | Presentation |
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When examining competitors for the IMC planning process, it is essential to identify domestic competitors, but not foreign or international competitors
Indicate whether the statement is true or false
Five sets of factors should be considered when deciding on how to enter a new foreign market. Identify the key feature of country characteristics
A) market size and growth B) tariffs or quotas C) government regulations D) speed and sequence
Clearwater Hampers is a small British company that sells luxury food and drinks in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business as well as are a number of department stores. Clearwater has had several orders for more than a quarter of a million dollars and prides itself on how much repeat business it does. The company's leading salesperson, Peter Austin, is placed in charge of an important territory divided on the basis of geography and sales potential. He classifies his customers according to the size of their average orders.In preparing for his sales call allocation plans, Austin should consider
all of the following EXCEPT: A. time required for each sales call. B. return on time invested. C. cost of goods sold. D. non-selling time. E. frequency of sales calls.
As described in your text, how did marketers at Disney utilize technology to provide a more hassle-free experience at their theme parks?
A. by installing smartphone charging stations B. by introducing a laser stamp that could be used instead of a park pass C. by providing users with a park pass that could be used for their entire stay D. by introducing wristbands with a radio-frequency identification device E. by installing monitor screens showing wait times for various rides/attractions