The best audience is __________

a. an audience that agrees with you by chance
b. one you create yourself by emphasizing a common concern
c. one that has no opinion on the topic
d. one that others create by gathering people with a common concern


c

Communication & Mass Media

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When copyediting summary leads, it is best to remember which of the following rules?

a. Summary leads are generally one sentence and twenty-five to thirty-five words. b. Summary leads are generally one- to three-sentences long. c. Summary leads may be no more than fifty words total. d. Summary leads have no exact word count, but they must tease the audience to read the article.

Communication & Mass Media

______ allows you to have a distinguishable voice and community on social media.

A. Brand voice B. Brand presence C. Personal brand D. Personality

Communication & Mass Media

Heavy TV viewers attend to the TV an average of ______ hours a day.

A. 1 B. 2 C. 3 D. 4+

Communication & Mass Media

Kari can tell that her audience is not "in fun." How will the audience most likely react if Kari tells a joke?

A. The audience will get up and leave. B. The audience will laugh loudly. C. The audience will feel as though she is wasting their time. D. The audience will laugh and the overall tone of the event will become joyful.

Communication & Mass Media