When the manufacturer of Cool Whip introduced a chocolate-flavored Cool Whip and still continued to produce all of its other Cool Whip products, this was an example of
A. a brand extension.
B. a line extension.
C. functional modification.
D. quality modification.
E. a new-to-the-world product.
Answer: B
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Briefly compare and contrast high-involvement and low-involvement situations for consumers
What will be an ideal response?
Television and online media are better suited to marketers who
A) cannot afford to hire a full-service advertising agency. B) want to reach households primarily in remote, rural areas. C) sell products that can be ordered only online. D) have not been able to accurately identify their audiences. E) wish to show their products in action.
Answer the following statements true (T) or false (F)
1. All decisions are made better by groups. 2. Heterogeneous groups make better decisions than homogenous groups. 3. Due to the increased pool of skills, groups are more efficient than individuals in making decisions. 4. The best approach to group decision making is the democratic approach. 5. The consultative approach to group decision making is the most time-consuming.
Which of the following statements describes a marketing implication that results from the intangibility of services?
A. Services can be readily communicated B. Customers participate in and affect the transaction C. Service quality depends on many uncontrollable factors D. There is no sure knowledge that the service delivered matches what was planned and promoted E. Services cannot be inventoried