What is the first question to ask before beginning to write a PR tactic?
a. Why are you writing?
b. When is the deadline?
c. What is the budget?
d. Who are the target readers?
a. Why are you writing?
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A marketing specialist is trying to measure Kim’s attitude about the new shoes his company is rolling out. After speaking with her, he identifies her salient beliefs about the new products and proceeds to measure the strength of those beliefs. What other factor does he need to measure?
a. belief salience b. attitude strength c. evaluation of the beliefs d. belief valence
In her persuasive speech aimed at convincing her audience that global warming is a serious problem,
Tere presents information on changing weather patterns, ice cap depletions, and changes in arctic flow. Tere's use of reasoning is an example of reasoning from A) credibility. B) causes and effects. C) sign. D) specific instances and generalizations.
Backgrounders are shorter than advisories and fact sheets and can be used in a variety of ways
Indicate whether the statement is true or false
According to your textbook, if the following statement occurred in the body of a speech, it would be an example of which kind of connective?As we have seen so far, ignorance about the disease and how it spreads, cultural norms that make it nearly impossible for women to protect themselves, and rampant poverty all contribute to the rapid growth of AIDS among women in Africa.
A. transitional marker B. repetition C. internal checkpoint D. internal summary E. signpost