The producers of a new TV series approached a famous footwear design company in hopes of filmingpart of an episodein the company's showroom
Thecompany'sPRrepresentative negotiated the terms and conditions with the producers, and the company allowed the filming of the episode in its showroom. What is the benefit of showing the products of the company on the TV show, and why?
a. It is a good vehicle to promote the products; it generates publicity.
b. Views and opinions are told directly to the public; the public decides its choice.
c. It is relevant to the show; each product plays a part in the storyline and generates public interest.
d. The actors in the show use the products in their daily lives; the need for an advertisement becomes redundant.
A
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