Brand equity has four components — energized differentiation, relevance, esteem, and knowledge. How are these components combined to produce brand strength and brand stature?
What will be an ideal response?
Energized differentiation and relevance combine to produce brand strength. Esteem and knowledge together create brand stature.
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a. True b. False Indicate whether the statement is true or false
Global marketers use social media not only for understanding customers but also to build their brands as they expand internationally
Indicate whether the statement is true or false a. True b. False
Reverse mentoring involves an older person mentoring a young employee
Indicate whether the statement is true or false
Discuss the building opportunities strategies of prior knowledge and pattern recognition. How would you use these strategies in your own entrepreneurial endeavors?
What will be an ideal response?