A differentiation strategy works best when

A. technological change is fast-paced and competition revolves around rapidly evolving product features.
B. firms have ample excess cash to invest in R&D activities.
C. buyers' needs are homogeneous.
D. there are few other ways to make a product unique to buyers.
E. many rival firms are also pursuing a differentiation approach.


Answer: A

Business

You might also like to view...

Businesses might set up special journal columns for different accounts depending on the frequency of their use

a. True b. False Indicate whether the statement is true or false

Business

Only quantitative data are used in the decision-making process

Indicate whether the statement is true or false

Business

At the ________ level of moral development, people do the right thing regardless of leaders or group ethics.

A. preconventional level B. conventional level C. postconventional level D. neoconventional level

Business

Critical thinking and judgment skills are not necessary for accountants because technology has made the activities routine

Indicate whether the statement is true or false

Business