Back to Basics Auto Insurance advertises "minimum coverage for minimum budgets" for its automobile insurance. Which of the following best describes Back to Basic's approach?
A. Customers often use price as an indicator of quality, and Back to Basics wants to be seen as a low-quality provider.
B. This type of advertising makes insurance more tangible to the customer.
C. Back to Basics wants to reassure customers that they provide the highest level of service quality available.
D. Because market conditions limit prices on auto insurance, Back to Basics uses this approach to gain customers.
E. For some services, customers look for the low-cost provider, which is what Back to Basics claims to be.
Answer: E
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