Clarion Inc has focused its product-market strategies on large manufacturers, that have sales exceeding $100 million per year and that purchase large-scale, multi-million dollar equipment. However, research conducted by the marketing department identifies a fairly attractive market potential for Clarion manufacturing equipment among smaller manufacturers. Clarion Inc produces a line of lower capacity manufacturing equipments, with a pricing strategy aimed at catering to the needs of the small manufacturers. In this example, Clarion Inc uses a ________ strategy.
A) improve customer loyalty and retention
B) develop a new market
C) enter new-market segments
D) harvest for cash flow
E) divest for cash flow
Answer: C) enter new-market segments
You might also like to view...
You are interrupted while eating some yogurt and you store the remaining yogurt in the refrigerator. A day later you return and find the surface of the yogurt is no longer smooth but has broken into several liquified areas. You correctly guess that enzymes from your saliva, via the spoon, have continued digesting the yogurt in your absence. If you left the yogurt on the counter for another 24 hours, what would happen?
A. The reaction will soon stop because the amount of saliva is small, and you would have to add more saliva to continue the degradation. B. The reaction will continue since the enzymes have plenty of substrate. Additionally, it would speed up since the enzymes are exposed to warmer temperatures. C. The reaction will stop because you have altered the environment and denatured the enzyme. D. The reaction will continue until half is digested and then stop because the reaction between substrate and product will be balanced.
A group of farmworkers in Florida organized a movement aimed at convincing Taco Bell to increase the amount that it pays for its tomatoes so that the wages of tomato pickers could be increased to a more reasonable minimum
The group of farmworkers gained attention from media outlets and convinced many people around the country, particularly college students and religious groups, to stop buying Taco Bell products. This is an example of a(n) ________. A) environmental movement B) ethics code C) boycott D) green marketing initiative E) regulation
Semantics and jargon are related to which of the following communication barriers?
a. poor listening b. trust and credibility c. perception d. filtering
US export controls apply to both exports and reexports
Indicate whether the statement is true or false